The Trade Desk's Kokai Platform Powers AI-Driven Media Buying
· 1h ago · Originally reported by PPC Land
Kokai is The Trade Desk's platform that uses AI to help advertisers plan, purchase, and measure ads across the open internet. Launched in June 2023, it serves as the main interface for media buying on The Trade Desk.
Why it matters
AI-driven platforms like Kokai are changing how advertisers target and measure digital campaigns, aiming for more efficiency and better results.
Explain it like I’m new here
It's like using a smart robot helper to pick the best spots for your ads online so you get more for your money.
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