Netflix Enhances Ad Targeting and Measurement, Integrates with The Trade Desk
· 3h ago · Originally reported by Storyboard18
Netflix is expanding its advertising capabilities by introducing improved targeting and measurement tools. The company is also integrating with The Trade Desk, a major demand-side platform, to broaden advertiser access and campaign management options.
Why it matters
This move signals Netflix's commitment to growing its ad-supported business and making its inventory more accessible and measurable for programmatic advertisers.
Explain it like I’m new here
Netflix is making it easier for advertisers to show the right ads to the right people and track how well those ads work, like adding better filters and scoreboards.
Read the original at Storyboard18
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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