Netflix Launches Pixel Tool for Enhanced Ad Measurement; FTC Clears Publicis-LiveRamp Deal
· 1h ago · Originally reported by AdExchanger
Netflix has introduced the Netflix Pixel, a new feature in its Ads Suite designed to help advertisers better track and measure conversions and business outcomes. Separately, the FTC has approved the acquisition of LiveRamp by Publicis, allowing the deal to proceed.
Why it matters
Netflix's new measurement tool could make its ad platform more attractive to marketers seeking clearer ROI, while the FTC's approval of the Publicis-LiveRamp deal signals continued consolidation in ad tech.
Explain it like I’m new here
Netflix made a new tool to help advertisers see if their ads work, and a big company got permission to buy another ad tech company.
Read the original at AdExchanger
Terms in this story
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Conversions API (server-side tracking)
A conversions API sends conversion events, such as purchases or sign-ups, directly from an advertiser's server to an ad platform, instead of relying only on browser pixels.
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