Netflix Lowers Its Forecast for Advertising Revenue
· 3h ago · Originally reported by AdNews
Netflix has reduced its expectations for advertising revenue, signaling a shift in its outlook for ad-supported streaming. The company did not provide further details in the announcement.
Why it matters
A change in Netflix's ad revenue forecast can impact the broader streaming ad market and influence how advertisers allocate budgets to connected TV platforms.
Explain it like I’m new here
Netflix expected to make more money from ads, but now thinks it will make less, which could affect how much advertisers want to spend there.
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