Netflix Enhances Ads Suite With Improved Buying and Planning Tools
· 2h ago · Originally reported by About Netflix
Netflix has upgraded its advertising suite, introducing new features aimed at streamlining media buying and campaign planning. The enhancements are designed to deliver better results for advertisers using the platform.
Why it matters
As Netflix expands its ad-supported offerings, improved tools can attract more advertisers and increase competition in the connected TV ad market.
Explain it like I’m new here
Netflix made it easier for companies to buy and plan ads on its service, like adding better controls to a vending machine.
Read the original at About Netflix
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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