Trade Desk Reports Significant ROAS Increase for Retail Data in APAC and EMEA
· 1h ago · Originally reported by PPC Land
The Trade Desk claims that campaigns using retail data in APAC and EMEA achieved much higher return on ad spend (ROAS) compared to other data types, according to internal platform data from June 2025 to June 2026. The figures exclude Walmart DSP but lack details on sample size.
Why it matters
Retail data is becoming increasingly important for advertisers seeking better campaign performance, especially as third-party cookies decline. These results suggest retail media could offer strong value, but transparency on methodology is crucial.
Explain it like I’m new here
It's like saying using a special shopping list helps you find better deals, but not telling you how many people tried it.
Terms in this story
ROAS (return on ad spend)
ROAS (return on ad spend) is the revenue generated by advertising divided by the money spent on that advertising, usually shown as a ratio like 4:1 or 400%.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Go deeper
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