Trade Desk to Offer 4 Million Data Segments for Netflix Ad Buyers in November
· 2h ago · Originally reported by PPC Land
Starting in November, buyers using The Trade Desk will have access to 4 million data segments for targeting ads on Netflix. Netflix is also introducing a Pixel and over 20 conversion events to its Conversions API, though in-DSP measurement for The Trade Desk remains unscheduled.
Why it matters
This expands targeting and measurement options for advertisers on Netflix, a major streaming platform, and signals growing sophistication in connected TV (CTV) advertising.
Explain it like I’m new here
Advertisers will soon have many more ways to choose who sees their Netflix ads, like picking from millions of different groups.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
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