The Trade Desk Expands Connected TV Advertising Capabilities in Italy
· 2d ago · Originally reported by TradingView
The Trade Desk has broadened its connected TV (CTV) advertising reach in the Italian market. This move aims to give advertisers more opportunities to access premium CTV inventory in Italy.
Why it matters
Expanding CTV capabilities in new regions helps advertisers reach audiences on streaming platforms and signals growth for programmatic ad buying in Europe.
Explain it like I’m new here
It's like opening a new channel on TV so more companies can show their ads to people watching shows in Italy.
Read the original at TradingView
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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