The Trade Desk’s Kristi Argyilan Discusses Commerce and Retail Media Trends
· 27h ago · Originally reported by The Drum
Kristi Argyilan from The Trade Desk is featured for her insights on the evolving landscape of commerce and retail media. The discussion likely covers how technology is shaping advertising strategies for brands and retailers.
Why it matters
Retail media is a fast-growing segment in digital advertising, and leaders like The Trade Desk are influencing how brands connect with shoppers online.
Explain it like I’m new here
It's like stores putting up smarter signs to help shoppers find what they want, and Kristi helps decide where those signs go.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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