Netflix Expands Ad Targeting and Measurement via The Trade Desk Partnership
· 4h ago · Originally reported by Campaign Middle East
Netflix is enhancing its advertising capabilities by integrating with The Trade Desk. This move will allow advertisers to use advanced targeting and measurement tools when placing ads on Netflix's platform.
Why it matters
This partnership gives advertisers more precise ways to reach Netflix viewers and better measure campaign effectiveness, signaling Netflix's growing role in the programmatic ad ecosystem.
Explain it like I’m new here
Netflix is teaming up with an ad tech company so advertisers can show you more relevant ads and see how well they work.
Read the original at Campaign Middle East
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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