Triton Digital
Audio ad tech and measurement company (streaming and podcast ratings), owned by iHeartMedia.
Montreal, Canada · tritondigital.com
What Triton Digital does
Triton Digital provides ad insertion, programmatic marketplaces and audience measurement for streaming audio and podcasts, and publishes widely used podcast rankings.
iHeartMedia bought it from E.W. Scripps in 2021.
How it makes money
Technology and measurement fees from audio publishers, plus marketplace fees.
Where it meets invalid traffic
Its podcast measurement is certified against IAB guidelines that filter invalid downloads.
Products
- Triton Podcast Metrics
- Tap (ad server)
- Triton Webcast Metrics
Latest Triton Digital news
Search allMedia Prima Consolidates Digital Audio Operations Using Triton Digital Platform
Media Prima has unified its digital audio operations by partnering with Triton Digital. This move aims to streamline audio content management and distribution across its digital platforms.