Triton Digital and RCS Introduce Programmatic Advertising to Broadcast Radio
· 1h ago · Originally reported by RadioInfo Australia
Triton Digital and RCS have partnered to enable programmatic advertising on broadcast radio. This collaboration aims to bring automated ad buying and selling to traditional radio, streamlining the process for advertisers and broadcasters.
Why it matters
Bringing programmatic technology to broadcast radio modernizes ad buying, making it more efficient and accessible for advertisers used to digital platforms.
Explain it like I’m new here
It's like letting computers automatically pick and play ads on the radio, just like they do on websites.
Read the original at RadioInfo Australia
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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