Approval Thresholds Define Limits for Automated Ad Buying Decisions
· 2h ago · Originally reported by PPC Land
An approval threshold sets a limit where automated systems or employees must seek human approval before taking action, such as exceeding a spend cap in ad buying. This concept is commonly applied to ensure oversight in programmatic advertising operations.
Why it matters
Approval thresholds help prevent overspending or unintended actions by automated ad buying tools, adding a layer of human control to digital advertising processes.
Explain it like I’m new here
It's like needing your parent's permission before spending more than your weekly allowance.
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