Shinka Secures €1.9m Seed Funding to Expand Mediation in Digital Out-of-Home Ads
· 2h ago · Originally reported by ExchangeWire
Shinka has raised €1.9 million in a seed round led by Irish angel investors and Enterprise Ireland. The company aims to introduce an independent mediation layer for video advertising in the digital out-of-home (DOOH) sector.
Why it matters
This funding highlights growing interest in programmatic solutions for DOOH, aiming to streamline how ads are bought and sold across different platforms.
Explain it like I’m new here
It's like making sure all the different screens in public places can show ads from any company, not just one, by using a fair referee.
Read the original at ExchangeWire
Terms in this story
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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