Sigma Software Showcases Seller Agent UI at IAB Tech Lab International Summit
· 1h ago · Originally reported by ExchangeWire
Sigma Software presented its Seller Agent user interface at the IAB Tech Lab International Summit 2026, highlighting current features and areas for improvement. The company discussed how its UI aims to address specific gaps in digital advertising workflows.
Why it matters
User interfaces for ad tech tools can streamline complex processes for publishers and advertisers, making programmatic advertising more accessible and efficient.
Explain it like I’m new here
It's like making a new, easier-to-use remote control for a complicated TV, so everyone can use it better.
Read the original at ExchangeWire
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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