IAB Tech Lab Finalizes ECAPI Data Clean Room Guidelines, Opens Spec Update for Comment
· 2h ago · Originally reported by IAB Tech Lab
IAB Tech Lab has finalized its guidance on using ECAPI data within data clean rooms and released an updated specification (v1.1) for public comment. These guidelines aim to standardize how event data is shared securely for privacy-focused advertising measurement.
Why it matters
Clear standards for sharing data in clean rooms help advertisers and publishers collaborate while protecting user privacy, which is increasingly important as regulations tighten.
Explain it like I’m new here
It's like setting rules for how friends can safely share notes without revealing secrets to anyone else.
Read the original at IAB Tech Lab
Terms in this story
Data clean room
A data clean room is a secure environment where companies combine and analyse their customer data together, getting aggregated insights or audiences without exposing each other's raw personal data.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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