IAB Tech Lab Releases Draft AAMP 3.0 for AI Ad Buying and Selling
· 2h ago · Originally reported by PPC Land
The IAB Tech Lab has introduced OpenProposal, a draft of the AAMP 3.0 specification. This standard outlines how artificial intelligence agents representing buyers and sellers exchange advertising proposals from initial brief to final purchase commitment.
Why it matters
Standardizing how AI agents negotiate ad deals could streamline programmatic transactions and increase transparency in digital advertising.
Explain it like I’m new here
It's like making a new set of rules so robots can talk to each other and agree on buying and selling ads more easily.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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