IAB Tech Lab Introduces Deals API Standard for Programmatic Deal Terms
· 3h ago · Originally reported by PPC Land
The IAB Tech Lab has launched the Deals API, a new standard designed to streamline the transfer of programmatic deal terms from supply-side platforms (SSPs) to demand-side platforms (DSPs). This API includes details such as the curator and associated fees for each deal.
Why it matters
This standard aims to improve transparency and efficiency in programmatic advertising by automating the sharing of deal information between platforms.
Explain it like I’m new here
It's like making sure everyone in a group project gets the same instructions at the same time so there's no confusion.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Go deeper
Related stories
IAB Tech Lab Launches AAMP Standards for AI-Driven Ad Buying
The IAB Tech Lab has introduced AAMP, a set of standards and open-source tools designed to enable AI agents to plan, negotiate, and purchase digital ads. This initiative aims to streamline and automate the ad buying process using…
IAB Tech Lab's OpenDirect Streamlines Automated Guaranteed Ad Buying
The IAB Tech Lab has developed OpenDirect, an API specification that enables buyers to search, price, reserve, and book publisher ad inventory automatically. This eliminates the need for manual email requests for proposals (RFPs), making…
IAB Tech Lab Extends Comment Period for AI Ad-Buying Standard
The IAB Tech Lab has extended the public comment period for its draft AI ad-buying standard until November 10. This gives industry stakeholders more time to review and provide feedback on the proposed 71-field schema.
IAB Tech Lab Chief Criticizes Apple's Ad-Tech Blocking Impact on Publishers
The head of the IAB Tech Lab has voiced concerns that Apple's ad-tech blocking measures are negatively affecting publishers. The criticism centers on how Apple's privacy features limit publishers' ability to monetize content through…
IAB Tech Lab CEO Criticizes Apple Domain Block, Citing Publisher Impact
The CEO of IAB Tech Lab has stated that Apple's recent move to block certain domains is more detrimental to publishers than to ad tech companies. The comment highlights ongoing tensions between Apple’s privacy measures and the digital…
IAB Tech Lab Discusses Impact of Apple's Domain Blocking on Publishers
IAB Tech Lab's CEO, Anthony Katsur, addresses how Apple's domain blocking policies are affecting publishers, particularly in terms of revenue and data access. The discussion centers on the financial and operational challenges publishers…