IAB Tech Lab Chief Criticizes Apple's Ad-Tech Blocking Impact on Publishers
· 3h ago · Originally reported by MediaPost
The head of the IAB Tech Lab has voiced concerns that Apple's ad-tech blocking measures are negatively affecting publishers. The criticism centers on how Apple's privacy features limit publishers' ability to monetize content through digital advertising.
Why it matters
This matters because changes by major tech companies like Apple can disrupt how publishers earn revenue from ads, impacting the broader digital advertising ecosystem.
Explain it like I’m new here
It's like Apple put up a wall that makes it harder for websites to earn money from ads, and publishers are upset.
Read the original at MediaPost
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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