Apple WebKit Changes Push Digital Advertising Toward Server-Side Solutions
· 2h ago · Originally reported by IAB Tech Lab
Apple's recent updates to its WebKit browser engine are prompting a shift in digital advertising practices, with a stronger emphasis on server-side technologies. The changes impact how data is collected and processed, affecting advertisers' ability to track and target users through browsers.
Why it matters
This matters because it could reshape how advertisers reach audiences online, requiring new technical approaches and potentially impacting measurement and personalization.
Explain it like I’m new here
It's like Apple changing the rules of a game, so players now have to move behind the scenes instead of out in the open.
Read the original at IAB Tech Lab
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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