Apple asks The Trade Desk to test an iOS 27.2 build that may unblock ads
· 2h ago · Originally reported by PPC Land
Apple asked The Trade Desk to test an iOS 27.2 beta as its Safari block pushes publishers toward IAB Tech Lab's Trusted Server, with nine domains still listed.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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