IAB Tech Lab Sets November 23 Deadline for Feedback on Live Event Ad Guide
· 1h ago · Originally reported by PPC Land
The IAB Tech Lab has released a draft guide for live event advertising and is asking ad tech companies to review and provide feedback by November 23. The draft suggests polling intervals for DSPs and SSPs during live event peaks and acknowledges certain specification gaps.
Why it matters
This matters because live event advertising presents unique technical challenges, and industry input can help shape standards that improve reliability and performance for all parties.
Explain it like I’m new here
It's like setting rules for how often people should check in during a big game, so everyone knows what's happening and nothing gets missed.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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