OpenAI Introduces Max Bid and Max CPC Options for ChatGPT Ads
· 1h ago · Originally reported by Search Engine Roundtable
OpenAI has updated its ChatGPT advertising platform to allow advertisers to choose between maximum bid and maximum cost-per-click (CPC) bidding strategies. This change gives advertisers more flexibility in how they manage and optimize their ad spend within the ChatGPT environment.
Why it matters
Bidding options like max bid and max CPC are fundamental to how digital ads are bought and sold, impacting both campaign performance and costs. This update signals OpenAI's intent to make its ad platform more competitive and accessible to advertisers familiar with traditional programmatic buying.
Explain it like I’m new here
It's like letting you choose whether to pay the most you're willing for a toy or only pay when someone actually plays with it.
Read the original at Search Engine Roundtable
Terms in this story
CPC (cost per click)
CPC (cost per click) is a pricing model where the advertiser pays only when someone clicks the ad, and also the average amount paid per click.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
ChatGPT Ads Bidding Options to Change on November 9
ChatGPT will update its ad bidding options starting November 9. Details on the specific changes have not been provided, but advertisers using the platform should prepare for adjustments to how they bid for ad placements.
Shinka Secures €1.9m Seed Funding to Expand Mediation in Digital Out-of-Home Ads
Shinka has raised €1.9 million in a seed round led by Irish angel investors and Enterprise Ireland. The company aims to introduce an independent mediation layer for video advertising in the digital out-of-home (DOOH) sector.
Sigma Software Showcases Seller Agent UI at IAB Tech Lab International Summit
Sigma Software presented its Seller Agent user interface at the IAB Tech Lab International Summit 2026, highlighting current features and areas for improvement. The company discussed how its UI aims to address specific gaps in digital…
Starv Outreach Wins Five-Year DOOH Ad Contract at Jamnagar Railway Station
Starv Outreach has secured a five-year contract to manage digital out-of-home (DOOH) advertising at Jamnagar railway station. The agreement grants the company exclusive rights to operate and sell digital ad inventory at this location.
OpenAI Opens ChatGPT Ad Inventory to Programmatic Buyers via Magnite and PubMatic
OpenAI is making unsold ChatGPT ad space available to programmatic buyers through Magnite and PubMatic, per an ExchangeWire digest. The same roundup covers a lawsuit from The New York Times and other publishers against Brave over AI…
Lacuna Ads Highlights Programmatic Infrastructure Focus in Company Update
Lacuna Ads issued a corporate news item titled 'Beyond Connectivity: Lacuna Ads Turns Programmatic Infrastructure into Customer Value,' distributed via EQS News and carried by boerse.de. No excerpt or further details were provided with the…