Triton Digital and Lenovo Launch Programmatic Podcast Advertising in Japan
· 1h ago · Originally reported by Insideradio.com
Triton Digital and Lenovo have partnered to introduce programmatic podcast advertising to the Japanese market. This collaboration aims to automate the buying and selling of podcast ad inventory, making it easier for advertisers to reach listeners in Japan.
Why it matters
Expanding programmatic advertising to podcasts in Japan opens new opportunities for advertisers and publishers, streamlining ad transactions and potentially increasing revenue in a growing audio market.
Explain it like I’m new here
It's like making it easier for companies to buy ads on Japanese podcasts, kind of like using an online shopping cart for commercials.
Read the original at Insideradio.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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