People Inc. Faces 70% Drop in Search Traffic, Shifts Focus Beyond Site Visits
· 2h ago · Originally reported by AdExchanger
People Inc. reported a significant 70% decline in referral traffic from Google search during its Q3 earnings call. The company is now exploring new revenue streams that do not rely solely on website visits.
Why it matters
This shift highlights the vulnerability of publishers to changes in search algorithms and the need to diversify revenue sources beyond traditional web traffic.
Explain it like I’m new here
It's like a store losing most of its foot traffic and needing to find new ways to make money besides people walking in.
Read the original at AdExchanger
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