Google Moves AI Overviews for Brand Searches to Right Column Amid Budget Scrutiny
· 1h ago · Originally reported by PPC Land
Google has repositioned its AI Overviews for brand-related searches to the right column of the search results page. This change comes as advertisers are reassessing 10% to 30% of their search ad budgets in response to the new layout.
Why it matters
The placement of AI-generated content in search results can impact ad visibility and effectiveness, prompting advertisers to reconsider how much they spend on Google Search ads.
Explain it like I’m new here
It's like moving a store's main display to a less visible spot, so advertisers are rethinking how much to spend on that store.
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