Ad Tech Industry Debates Server-Side Shift Amid Apple and Google Privacy Moves
· 2h ago · Originally reported by Digiday
Industry experts discussed how ad tech companies are increasingly moving processes server-side to adapt to privacy changes from Apple and Google. The conversation highlighted the competitive landscape as firms seek new ways to maintain targeting and measurement capabilities.
Why it matters
This matters because server-side solutions could help ad tech companies continue to operate effectively despite stricter privacy controls, impacting how digital ads are delivered and measured.
Explain it like I’m new here
Ad tech companies are moving their tools behind the scenes to keep working even as big tech companies lock more doors.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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