Taboola and Yahoo trade breach accusations as Taboola shares fall more than half
· 1h ago · Originally reported by www.calcalistech.com
Taboola and Yahoo are publicly accusing each other of violating the terms of their long-term exclusive commercial agreement, which runs for 30 years. News of the dispute coincided with Taboola's shares losing more than half their value.
Why it matters
The Taboola-Yahoo deal underpins a large share of Taboola's recommendation-ads traffic and revenue, so a serious breakdown could reshape the native advertising and content recommendation market.
Explain it like I’m new here
It's like two business partners who promised to work together for decades now blaming each other for breaking the deal — and everyone watching wonders if the partnership will fall apart.
Read the original at www.calcalistech.com
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