Broadcasters Foster Fandoms, but Social Platforms Reap the Monetisation, Says UpTalkTV CEO
· 2d ago · Originally reported by VideoWeek
Tim Rudder, CEO of UpTalkTV, argues that broadcasters and streamers invest heavily in content that builds engaged fan communities, yet much of the resulting engagement is monetised by third-party social platforms. He frames this as a missed opportunity for broadcasters, both commercially and in terms of their direct relationship with audiences.
Why it matters
It highlights the ongoing tension between content owners and big social platforms: broadcasters create the value, but platforms capture the ad revenue. If broadcasters build owned community spaces, more ad and engagement value could stay with them.
Explain it like I’m new here
It's like baking a cake for a party, but someone else charges guests for slices — the baker did the work, someone else takes the money.
Read the original at VideoWeek
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