Only 10 of top 50 news sites grew traffic; NYT up 11% as India sites fell sharply
· 21h ago · Originally reported by PPC Land
Just 10 of the 50 largest English-language news websites saw traffic growth, with The New York Times gaining 11%. India-based publishers took four of the six steepest declines, including News18 down 58% and Hindustan Times down 50%. The data raises questions about whether subscriptions can protect the biggest brands.
Why it matters
Traffic concentration among a few top publishers affects where advertisers can reach audiences and how much inventory is available. Sharp drops at major sites can squeeze ad revenue and push publishers toward subscription models.
Explain it like I’m new here
It's like a school cafeteria where only 10 of 50 food stalls got more customers this year, while a few stalls lost more than half their line.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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