Opera's iPhone browser grows 46% in US users; server-side page compression added
· 21h ago · Originally reported by PPC Land
Opera reported its iOS browser gained 46% more US users year over year, with global iOS users up 20% in October. UK growth slowed to 32% from 93% in Q2. The company also added server-side compression of publishers' pages on Opera's servers.
Why it matters
Browser-level compression and growing share affect how publishers' pages load and how ads are delivered, which can influence ad viewability and traffic quality signals.
Explain it like I’m new here
It's like a faster, smaller delivery truck for web pages — more people are using it, and it squeezes pages down before showing them.
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