The Stack: Commerce & Consolidation
· 2h ago · Originally reported by ExchangeWire
This week, the media and ad tech landscape saw a fresh wave of partnerships as platforms looked for new ways to attract audiences, monetise content and strengthen their competitive positions. In today’s MadTech Daily, we discuss radio leading in an [...] The post The Stack: Commerce & Consolidation appeared first on…
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Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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