Ad tech stocks
IHRT0.58▼ -16.57%CDLX1.43▼ -13.33%NEXN10.21▲ +12.82%BABA94.34▼ -7.07%APPS7.30▼ -5.93%RDDT99.50▼ -5.83%035420172500.00▼ -5.12%TEAD0.17▼ -4.58%CPNG15.29▼ -4.38%47511373.00▲ +4.05%PUBM19.02▲ +3.88%24331430.00▲ +3.74%18609.93▼ -3.50%IBTA57.96▼ -3.30%TTD15.47▼ -3.19%0700386.60▼ -3.06%SST1.65▼ -2.94%NFLX62.69▼ -2.87%APP393.68▼ -2.74%BIDU77.63▼ -2.67%OMC86.83▼ -2.30%SCOR3.03▼ -2.26%SNAP5.22▼ -2.15%AZRN0.61▲ +2.01%STGW11.15▼ -1.93%ILLM0.51▼ -1.92%GOOGL298.70▲ +1.79%SPOT598.44▼ -1.75%43243964.00▲ +1.75%SIRI31.74▼ -1.61%SFOR38.30▼ -1.41%OUT33.20▼ -1.40%ZETA37.28▼ -1.22%VER9.29▲ +1.20%TRU80.99▼ -1.18%U50.22▲ +1.15%WPP415.40▼ -1.12%LFTO18.71▲ +0.86%META623.61▼ -0.82%HAVAS18.45▼ -0.81%SNOW298.82▼ -0.80%DEC27.82▼ -0.71%4755637.00▲ +0.71%RAMP38.50▲ +0.71%TBLA2.15▲ +0.71%CRTO17.43▼ -0.68%CART58.48▼ -0.66%PINS19.12▼ -0.57%INUV0.39▼ -0.48%MGNI29.34▲ +0.45%PERI11.37▼ -0.22%MNTN4.99▲ +0.20%PUB105.00▼ -0.19%AAPL354.88▼ -0.14%ROKU160.52▲ +0.09%SAX39.30▲ +0.05%CCO2.43▲ 0.00%DV13.57▲ 0.00%PSKY9.78▲ 0.00%DSP11.59▲ 0.00%WBD30.95▲ 0.00%
Ticker byClearTrust
PublishersNorth America

Yahoo signs on as first licensee of Internet Licensing Collective AI content model

· 21h ago · Originally reported by Digiday

Yahoo has become the first licensee of the Internet Licensing Collective, a body designed to let publishers get paid when their content is used by AI search. The collective is modeled on music licensing bodies like those used by Spotify, pooling rights so AI companies can license publisher content collectively rather than deal by deal.

Why it matters

It signals a shift toward collective licensing as a way to monetize publisher content in the AI search era, potentially giving smaller publishers leverage they lack in one-off negotiations with big tech.

Explain it like I’m new here

Instead of every newspaper haggling separately with AI companies, they join a club that collects the money and splits it up, kind of like how songwriters get paid when their music plays on Spotify.

Read the original at Digiday

Terms in this story

Go deeper

Related stories

Video podcast

A video podcast is a podcast episode with a video track, watched on YouTube, Spotify, Apple Podcasts or Netflix. How it is delivered, sold and measured today.