Raushida Vasaiwala Discusses AdTech and Publisher Monetisation Trends
· 2d ago · Originally reported by KARV Tech Insider
KARV Tech Insider features commentary from Raushida Vasaiwala on developments in ad tech and how publishers monetise their digital inventory. No further details were provided beyond the interview headline.
Why it matters
Publisher monetisation sits at the core of the ad tech ecosystem, so practitioner perspectives help explain how supply-side players adapt to market shifts.
Explain it like I’m new here
It's like hearing from someone who helps newspapers figure out how to make money from the ads on their websites.
Read the original at KARV Tech Insider
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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