Gaming Publisher Works Around Ad Blockers to Reach Its Audience
· 2h ago · Originally reported by AdExchanger
WiseGuyGaming, a video game publication launched last year, faces heavy ad blocker usage among its gamer audience, which cuts into revenue and creates gaps in audience analytics. The site is exploring alternative ways to show ads to readers who block them.
Why it matters
Ad blockers are especially common among gamers, so how publishers monetize this audience without alienating them is a growing challenge for digital media economics.
Explain it like I’m new here
It's like a store whose customers all wear noise-canceling headphones to ignore the announcements, so the store has to find a friendlier way to tell them about deals.
Read the original at AdExchanger
Terms in this story
Ad blocking
Ad blocking is software, typically a browser extension, built-in browser feature, app or network filter, that stops ads and often tracking scripts from loading on web pages and apps.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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