Microsoft Advertising Updates Interface to Address Advertiser Feedback
· 9h ago · Originally reported by PPC Land
Microsoft Advertising has revamped its platform interface, allowing advertisers to set target CPA and ROAS based on actual campaign results. Device targeting, which was promised earlier, remains in pilot testing and is not yet widely available.
Why it matters
Interface improvements and more accurate performance metrics help advertisers optimize their campaigns more effectively, addressing longstanding usability concerns.
Explain it like I’m new here
It's like a video game updating its controls so players can play better and see their real scores.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CPA (cost per acquisition)
CPA (cost per acquisition) is the average advertising cost of getting one desired action, such as a sale, sign-up or app install, and also a model paying only for those actions.
ROAS (return on ad spend)
ROAS (return on ad spend) is the revenue generated by advertising divided by the money spent on that advertising, usually shown as a ratio like 4:1 or 400%.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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