Network Settings in Google Ads and Microsoft Advertising Explained
· 59m ago · Originally reported by PPC Land
Network settings in Google Ads and Microsoft Advertising allow advertisers to control where their ads appear, such as on search partners or other inventory pools. These settings help advertisers manage campaign reach and optimize performance by selecting specific networks.
Why it matters
Understanding network settings is important for advertisers to ensure their ads reach the right audiences and avoid wasted spend on less relevant inventory.
Explain it like I’m new here
It's like choosing which TV channels your commercial plays on so you reach the right viewers.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Go deeper
Related stories
Broad Match Is the Default Keyword Setting in Google and Microsoft Ads
Broad match is the standard keyword match type in both Google Ads and Microsoft Advertising. This setting allows ads to appear for searches that the platforms consider related to the advertiser's chosen keywords.
Overview of Google's Search Ads 360 for Enterprise Search Campaign Management
Search Ads 360 is a Google platform designed for enterprises to manage paid search campaigns across multiple search engines, including Google Ads and Microsoft Advertising. The tool enables centralized control over bidding strategies and…
Google's Search Partner Network Extends Ad Reach Beyond Google.com
Google's Search Partner Network includes non-Google websites and apps, such as Ask.com, eBay, and YouTube search, that display Google search ads alongside their own search results. This network allows advertisers to reach users beyond…
Google Ads Introduces Channel Prioritization for Inventory Ranking
Google Ads has launched a channel prioritization feature that allows advertisers to rank different inventory sources, such as Search partners and Display, by priority. This control ensures that higher-priority channels receive budget…
Google Ads Introduces Smart Bidding Exploration for Target ROAS Campaigns
Google Ads has launched a Smart Bidding Exploration feature for campaigns using Target ROAS. This setting allows advertisers to accept a lower return on ad spend in order to access additional search categories that the system might…
Google Launches AI Max Feature Bundle for Search Campaigns
Google has introduced AI Max, a new feature set for Search campaigns that uses artificial intelligence to expand ad targeting beyond selected keywords, generate ad copy, and select landing pages automatically. This aims to simplify…