Google Ads Introduces Smart Bidding Exploration for Target ROAS Campaigns
· 1h ago · Originally reported by PPC Land
Google Ads has launched a Smart Bidding Exploration feature for campaigns using Target ROAS. This setting allows advertisers to accept a lower return on ad spend in order to access additional search categories that the system might otherwise avoid.
Why it matters
This update gives advertisers more flexibility in reaching potential customers by expanding the range of search categories their ads can target, even if it means accepting a lower return. It could help advertisers discover new opportunities for conversions.
Explain it like I’m new here
It's like letting a vending machine offer you more snack choices if you're okay with sometimes getting a smaller treat.
Terms in this story
ROAS (return on ad spend)
ROAS (return on ad spend) is the revenue generated by advertising divided by the money spent on that advertising, usually shown as a ratio like 4:1 or 400%.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Google's Search Partner Network Extends Ad Reach Beyond Google.com
Google's Search Partner Network includes non-Google websites and apps, such as Ask.com, eBay, and YouTube search, that display Google search ads alongside their own search results. This network allows advertisers to reach users beyond…
Google Ads Introduces Channel Prioritization for Inventory Ranking
Google Ads has launched a channel prioritization feature that allows advertisers to rank different inventory sources, such as Search partners and Display, by priority. This control ensures that higher-priority channels receive budget…
Network Settings in Google Ads and Microsoft Advertising Explained
Network settings in Google Ads and Microsoft Advertising allow advertisers to control where their ads appear, such as on search partners or other inventory pools. These settings help advertisers manage campaign reach and optimize…
Google Launches AI Max Feature Bundle for Search Campaigns
Google has introduced AI Max, a new feature set for Search campaigns that uses artificial intelligence to expand ad targeting beyond selected keywords, generate ad copy, and select landing pages automatically. This aims to simplify…
Understanding the Conversion Cycle in Google Ads Bid Strategies
The conversion cycle refers to the period between when a user clicks on an ad and when they complete a desired action, such as a purchase. Google Ads uses this timeframe to assess and optimize automated bidding strategies.
Google Ads Smart Bidding Introduces Target ROAS Tolerance Feature
Google Ads' Smart Bidding now includes a 'Target ROAS tolerance' setting, allowing campaigns to fall short of the set return-on-ad-spend target by a certain percentage. This feature is designed to help the algorithm test new queries and…