Google Ads Introduces Channel Prioritization for Inventory Ranking
· 2h ago · Originally reported by PPC Land
Google Ads has launched a channel prioritization feature that allows advertisers to rank different inventory sources, such as Search partners and Display, by priority. This control ensures that higher-priority channels receive budget allocation before lower-priority ones.
Why it matters
This update gives advertisers more control over where their ad spend goes, helping them optimize campaigns for better performance and efficiency.
Explain it like I’m new here
It's like choosing which shelves in a store get stocked first so the best spots get the most products.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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