Quebec Law Requires Warranty Terms in Google Shopping Ads for Electronics
· 2h ago · Originally reported by PPC Land
A new Quebec regulation mandates that retailers display 3- to 6-year warranty terms alongside prices in Google Shopping ads for products like stoves, TVs, phones, and laptops. Google plans to implement this feature later in 2026, leaving a temporary gap in compliance for advertisers.
Why it matters
This change affects how retailers and platforms like Google must present product information in Quebec, highlighting the impact of local consumer protection laws on digital advertising practices.
Explain it like I’m new here
Quebec wants shoppers to see how long a product's warranty lasts right next to the price in online ads, but Google isn't ready yet.
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