Google DV360 API v5 Beta Removes Customer Match Audience Management
· 52m ago · Originally reported by PPC Land
Google's DV360 API v5 beta no longer supports Customer Match audience management, affecting how advertisers handle audience targeting. The update also introduces changes to inventory source IDs and improves readability for DOOH insertion orders. Google has not yet announced when support for v4 will end.
Why it matters
API changes can disrupt advertisers' workflows and require updates to campaign management tools. The removal of Customer Match audience management may impact how brands reach their target audiences through DV360.
Explain it like I’m new here
It's like your favorite video game updating and removing a tool you use, so you have to find a new way to play.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Insertion order (IO)
An insertion order (IO) is the signed contract between an advertiser or agency and a publisher or vendor, specifying what ads run, where, when, in what volume and at what price.
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