Google Releases Display & Video 360 API v5 in Public Beta
· 2d ago · Originally reported by Search Engine Land
Google has introduced version 5 of its Display & Video 360 API, making it available in public beta. This update allows developers and advertisers to access new features and improvements for managing programmatic campaigns more efficiently.
Why it matters
APIs like this help advertisers automate and optimize their digital campaigns, making it easier to manage large-scale programmatic advertising efforts.
Explain it like I’m new here
It's like Google giving advertisers a new remote control with more buttons to better manage their online ads.
Read the original at Search Engine Land
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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