Explaining sensitive categories
· 2h ago · Originally reported by PPC Land
Sensitive categories: Google's named labels for content, such as gambling or politics, that buyers excluded and publishers blocked before DV360 retired most.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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