Google to Exclude Unrendered Ads from DV360 and CM360 Billing Starting February 2027
· 2d ago · Originally reported by PPC Land
Google will stop charging advertisers for unrendered ads in its DV360 and CM360 platforms beginning February 2027. This change follows a similar update for AdSense publishers, set for February 17, 2027. Google has not disclosed the expected impact on billing amounts.
Why it matters
This update could lead to more accurate billing for advertisers, ensuring they only pay for ads that are actually displayed. It reflects growing industry pressure for transparency and fairer ad measurement.
Explain it like I’m new here
It's like only paying for movie tickets if you actually get to watch the movie, not just for showing up.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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