Google Marketing Platform
· 2h ago · Originally reported by PPC Land
Google Marketing Platform is Google's enterprise suite to buy, serve and measure ads, combining DV360, Search Ads 360, Campaign Manager 360 and Analytics 360.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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