Cocie AI Introduces Show-Level CTV Buying on Google DV360
· 5d ago · Originally reported by ExchangeWire
Cocie AI has launched a new capability allowing advertisers to target connected TV (CTV) ad deals at the individual show level through Google DV360. This enables more granular targeting and campaign optimization for programmatic buyers.
Why it matters
Show-level targeting in CTV lets advertisers reach specific audiences with greater precision, improving campaign relevance and potentially boosting return on ad spend.
Explain it like I’m new here
It's like being able to choose exactly which TV shows your commercials appear in, instead of just picking a whole channel.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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