Cocie AI Offers Show-Level CTV Deal Packages via Google DV360
· 1h ago · Originally reported by ExchangeWire
Cocie AI has made its curated connected TV (CTV) deal packages available to programmatic buyers through Google Display & Video 360, leveraging exclusive SSP partnerships. These packages allow advertisers to target specific TV shows programmatically.
Why it matters
This development enables more precise targeting for advertisers in the growing CTV space, making it easier to reach audiences based on the content they watch.
Explain it like I’m new here
It's like letting advertisers pick exactly which TV shows their ads appear in, instead of just picking a whole channel.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
DV360 Adds Gemini-Curated Bundles, Allowing 50 Packages Per Line Item
Google's DV360 platform now lets advertisers assign up to 50 curated deal packages per line item, including options for CTV, live sports, and major event campaigns. The bundles are curated using Gemini, Google's AI, streamlining bulk…
Google DV360 API v5 Beta Removes Customer Match Audience Management
Google's DV360 API v5 beta no longer supports Customer Match audience management, affecting how advertisers handle audience targeting. The update also introduces changes to inventory source IDs and improves readability for DOOH insertion…
Google Releases Display & Video 360 API v5 in Public Beta
Google has introduced version 5 of its Display & Video 360 API, making it available in public beta. This update allows developers and advertisers to access new features and improvements for managing programmatic campaigns more efficiently.
LinkedIn Job Title Targeting Now Available for US CTV Buys on Google DV360
Advertisers using Google DV360 can now target US connected TV campaigns with LinkedIn job title, industry, and seniority data, enabled through Microsoft Monetize. This integration allows more precise audience targeting for streaming TV ads…
LinkedIn B2B Audience Targeting Now Enabled for CTV via Google DV360
LinkedIn is integrating its professional audience data with Google DV360, allowing advertisers to target connected TV (CTV) ads based on job titles and company information. This move brings LinkedIn's B2B targeting capabilities to…
Floodlight Integrates Google Signed-In Data to Attribute More Conversions
Floodlight, Google's conversion tracking tool, will now use signed-in user data to help attribute previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360. Additionally, DV360 is retiring an…