Floodlight Integrates Google Signed-In Data to Attribute More Conversions
· 1h ago · Originally reported by PPC Land
Floodlight, Google's conversion tracking tool, will now use signed-in user data to help attribute previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360. Additionally, DV360 is retiring an advertiser-level page as part of these updates.
Why it matters
This change could improve the accuracy of conversion reporting, helping advertisers better understand which ads drive results and optimize their campaigns more effectively.
Explain it like I’m new here
It's like finally being able to see which of your friends actually brought snacks to your party, instead of guessing.
Terms in this story
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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