LinkedIn Job Title Targeting Now Available for US CTV Buys on Google DV360
· 2h ago · Originally reported by PPC Land
Advertisers using Google DV360 can now target US connected TV campaigns with LinkedIn job title, industry, and seniority data, enabled through Microsoft Monetize. This integration allows more precise audience targeting for streaming TV ads based on professional attributes.
Why it matters
This development brings advanced B2B targeting capabilities to CTV advertising, helping marketers reach specific professional audiences on streaming platforms, which were previously harder to target with such granularity.
Explain it like I’m new here
It's like being able to show TV ads only to people with certain jobs, just like you can with online ads.
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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