DV360 Adds Gemini-Curated Bundles, Allowing 50 Packages Per Line Item
· 1h ago · Originally reported by PPC Land
Google's DV360 platform now lets advertisers assign up to 50 curated deal packages per line item, including options for CTV, live sports, and major event campaigns. The bundles are curated using Gemini, Google's AI, streamlining bulk buying for programmatic campaigns.
Why it matters
This update simplifies large-scale media buying and may influence which inventory advertisers see, as AI-driven curation can shape campaign outcomes and efficiency.
Explain it like I’m new here
It's like picking a whole basket of TV shows to advertise on at once, instead of choosing them one by one, with a smart robot helping you decide.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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